iGaming · SEO growth
9x
Organic traffic growth in 15 months
Rebuilt site architecture and resolved critical crawl budget issues across a multi-market affiliate portfolio, growing organic traffic from under 35K to over 320K monthly visits.
Available as a worldwide contractor (US, UK, EU)
Dragan Lulić: Senior SEO & AI Search Consultant
For the past 8+ years, I've been helping SaaS, e-commerce, iGaming and other brands grow their organic presence across Google and AI search engines like ChatGPT and Gemini. I combine traditional SEO with AEO and GEO strategies to turn that visibility into actual revenue. I'm known for bringing clarity to complex problems and turning strategy into practical, actionable steps.
- Years of Experience
- 8+
- Clients & Projects
- 50+
- Rating on PeoplePerHour
- 5.0
- Languages Worked In (EN, ES, SR)
- 3
- Remote & Async Ready
- 100%
Case studies
Results from real client work
E-commerce · AI search visibility
1,000+
AI mentions & 500+ cited pages across LLMs
Optimized product and collection pages to drive consistent mentions across ChatGPT, Google AI Overviews, and Gemini. Milestone reached over ~1 year working with this client.
SaaS · Migration & redesign
+50%
Organic traffic increase during website migration
Mapped search intent across all page templates to capture new traffic while mitigating migration risks, growing organic traffic from around 6K to over 10K monthly visits.
Career
Experience
Agency and in-house, local and international teams, across SaaS, e-commerce and iGaming.
Download CV (PDF)Professional
SEO/AEO Consultant
IceWeb· April 2025 - present
Working primarily with US-based e-commerce clients in a performance and ROI-driven environment. Driving organic growth through traditional SEO, AEO and GEO strategies, tying search efforts directly to revenue and user acquisition across both traditional and AI-powered search. Leading technical, semantic and link-focused audits with ownership from analysis to implementation, plus client communication and strategy presentation.
SEO Team Lead, promoted from SEO Manager
Gentoo Media· January 2023 - April 2025
Joined as SEO Manager and was promoted to Team Lead. Led SEO for large multilingual iGaming affiliate websites, managing SEO specialists and content team members across competitive markets. Contributed to a 9x increase in organic performance over 15 months on one of the largest sites in the portfolio.
SaaS SEO Specialist
Infobip· July 2022 - January 2023
Played a key role in SEO during a major website redesign at a global SaaS company, improving product discovery and organic user flow. Contributed to a 50% increase in organic growth within four months.
SEO Specialist
Smartpoint Adria· April 2021 - July 2022
Owned SEO strategy and execution across multiple client accounts, driving growth through technical, on-page, off-page and local SEO. Key point of contact for clients, coordinating developers and content teams, managing roadmaps and delivering consistent traffic and keyword visibility gains despite frequent algorithm updates.
SEO Specialist, promoted from Content Manager
Executive Digital· February 2019 - April 2021
Started as Content Specialist, promoted to Content Manager and then to SEO Specialist. Supported multiple client accounts across SEO and content: audits, on-page optimization, reporting and content planning. Owned content coordination and cross-team alignment, turning strategy into actionable deliverables and measurable organic improvements.
Freelance
SEO and Organic Growth Consultant
PeoplePerHour· July 2020 - present
Managing SEO projects for small businesses and site owners to improve organic visibility through focused SEO and growth-oriented audits with clear, actionable recommendations. Consistent performance improvements and a perfect 5-star client satisfaction rating.
SEO Consultant
Kupakia· November 2020 - August 2021
Collaborated with a Spain-based agency and Spanish-speaking clients on technical audits and on-page optimization. Delivered practical fixes and workflow improvements that increased traffic and overall site performance.
Reviews
What clients and colleagues say
“Dragan was a key part of the team behind our biggest organic growth win, the 9x traffic increase. He has a great mind for SEO strategy, sharp on architecture and priorities, and he's easy to work with.”
“We brought Dragan in to work directly with our Spanish-speaking clients on technical audits, and it was a smooth fit from day one despite the language gap. Clear fixes, clear communication, and results our clients actually noticed.”
“Great work, just what I needed, very proactive and delivered on time. This was the second project Dragan did for us and it was again excellent work, delivered on time, with prompt communication managing the project. I highly recommend Dragan and would definitely work with him again.”
“Got lots of useful insights from the audit, and Dragan was great with following up on the details and queries.”
Contact
Let's work together
Whether you need help with your site or you're hiring for an SEO role, I reply within a day.